Google to buy DoubleClick?

[converge]

Re: Google to buy DoubleClick?

Interesting .. loosely fits in entirely with Bascule's thread about information whoring.

[Second]

From http://www.nytimes.com/2007/04/16/te...rssnyt&emc=rss

Microsoft contends that the $3.1 billion deal, announced on Friday, would hurt competition in the fast-growing market for advertising on the Web and raises questions about how much personal information would be collected by Google, already a dominant player in online advertising.

Bradford L. Smith, Microsoft’s general counsel, said in an interview yesterday that Google’s purchase of DoubleClick would combine the two largest online advertising distributors and thus “substantially reduce competition in the advertising market on the Web.”

It seems to me that Microsoft is just getting a bit of their own medicine. Having been on the recieving end of antitrust accusations for so long, it is odd to see them being the ones who are doing the accusing. And since when was Microsoft concerned about competition?

Thoughts?