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China Attempts Its Own Next-Gen DVD Format

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  • China Attempts Its Own Next-Gen DVD Format

    Well, I haven't seen this on /. yet:

    http://www.cio-today.com/news/China-...d=101003E02KN8

    The Chinese standard, not expected to reach the market until at least 2007, would provide higher definition, better sound and better antipiracy measures over Blu-Ray and HD-DVD, said Lu Da, deputy director of the government-affiliated National Disc Engineering Center.

    A month ago, China announced plans to develop its own next-generation DVD standard to break the monopoly of foreign companies and avoid paying heavy licensing fees. DVD Forum, the international standard authority, gave its approval to the move.

    The DVD Forum gave its approval few weeks ago for a feasibility study to be conducted on the proposed China-only HD- DVD standard.

    China intends to add a new wrinkle to the battle between the competing HD-DVD and Blu-Ray Disc formats over which will become the dominant new DVD standard.

    It was said that the new standard will be based on, but will be incompatible with, HD-DVD, a standard being promoted by Toshiba and Universal Studios, as well as Intel and Microsoft, the leading suppliers of chips and software for most of the world's personal computers.

    The Chinese standard, not expected to reach the market until at least 2007, would provide higher definition, better sound and better antipiracy measures over Blu-Ray and HD-DVD, said Lu Da, deputy director of the government-affiliated National Disc Engineering Center.

    "We could have our own voice in the DVD industry," Lu said.

    The decision marked China's latest attempt to leverage its manufacturing muscle to play by its own terms in the home-video market. Up to 80 percent of DVD players are made in China, but makers have to cough up about 40 percent of the cost of each player to the license holders, according to Chinese reports.

    China began developing its own DVD standard in 1999, rolling out EVD (Enhanced Versatile Disc) in November 2003 with a vow to shake off dependence on foreign standards.

    Despite strong government backing, the initiative fizzled amid a legal battle between the technology's developer and a consortium of Chinese player manufacturers. Prototype EVD players were introduced in 2004 but never established a presence in the market.

    Chinese authorities have not given a name to the new HD-DVD-based standard, and it wasn't clear whether it had borrowed technology from the EVD standard.

    According to recent reports, the new Chinese-only format also will support homegrown video compression technology, called AVS, or Audio Video Coding Standard).

    Development of the Chinese HD-DVD format could be finished by the end of next year at the earliest, with the first commercial products likely to hit the Chinese market in 2007, said Lu Da.

    By comparison, the first HD-DVD products that support the main HD-DVD specification are expected to hit the market before the end of this year.

    The China-only version of HD-DVD will be largely similar to the standard international version of HD-DVD, with a few modifications, including support for the AVS video-compression technology, Lu said. "That is the principal difference," he said, noting that many features of the format, such as the disc capacity, will remain the same.

    In addition to AVS support, the China-only version of HD-DVD will include support for MPEG2, MPEG4 and Microsoft's Windows Media Video 9 (WMV9), Lu said. Chinese electronics manufacturers will be able to choose which of these formats they want to support.

    If they choose not to support all of the formats, they will be able to reduce the cost of producing HD-DVD players by lowering their licensing costs, he said.
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    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B1
    [ redacted ]

  • #2
    Along with their new processors they are working on, they are on the way to owning the net/planet/Walmart.

    LosT

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