I see opportunity for fun. Geeks/Nerds "hacking" other people's tee shirts to display "kick me signs."
People with full body clothing that display naked human bodies over the cloth, with accellerometers and a CPU, bounce to flesh could be simulated in the video images to match walking, jogging or running.
Perhaps some distant future could include the whole "Ghost in the Shell" camoflauge suits, that take images on one side of the wearer and display them on the other side.
Walking billboards. People lease portions of their bodies with tatoos, why not clothing that displays ads too?
Sporting events as a replacement to the cards/flags.
web browser stories and articles on people's sleves, and "pop-up" ads on parts of their body to advertise to people around them, while they browse what they want.
Early adopters in the consumer world? DJ, dance club people, and techno junkies.
This may not be a huge application but what about law enforcement? Aside from not having a big velcro strip to hide "COP" across them they could become walking flashing lights.
Something of a real world technology close to the adaptive camoflage seen in Ghost in the Shell or Predator was patented in 1994 by Richard Schowengerdt (patent number 5,307,162). There were also some stories in 2003 about a grad student in Japan working with a similar technology. His plans were related to more non military uses like making a surgeon's hands and tools invisible while operating on someone. (Though I think I'd like my doctor to see where the scalpel was at all times and not forget it somewhere, like inside of me.)
Link to the patent holder's site, which has other links to people who apparently have all stolen his idea (according to him): http://www.chameleo.net/
I saw this on Digg. Very cool. There are so many possibilities for it. I saw a sort of invisible shirt in a PopSci article once. It was made up of these little tubes the reflected light around to the front. Not exactly sure how it worked.
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